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| What does Wipro Identity stand for? |
Wipro Identity was rearticulated in 1998. The new Identity represents the diverse businesses of Wipro Limited and its Values.
It consists of 3 elements which have to be used together always.
- Rainbow Flower
- 'Wipro' (written in black)
- 'Applying Thought' (written in black)
These 3 elements together is our Brand Identity.
What do the three elements of Wipro Identity stand for?
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Rainbow Flower
- Youthful & Energetic
- Multifaceted
- Innovative
- Large – diversified
- Vibrant
Applying Thought
- Powerful
- Intellectual
- Futuristic – Visionary
- Maturity
- Commitment to Innovation
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Why did we rearticulate and who selected it finally?
When we felt the need to rearticulate the Wipro Identity, we did a survey. We asked all our stake holders what they thought Wipro stands for. And whether the logo that was used then represented what they thought was Wipro. There was a clear 'no' that it does not represent Wipro.
Hence we launched a major exercise to design a new logo that fully represented what we are.
When we finally did it, we went back to the stake holders and asked them the same question…. Does this new Identity represent what Wipro stands for?
We had several options. The final list was with three short listed Identities. The one that we have adopted as our Identity is the one that most of our stake holders said clearly represents what Wipro stands for…., solid, caring, high on values, innovation, technology, caring, versatility, diverse…
| This is what the customer perceived the Rainbow Flower to communicate |
The Symbol is called
Rainbow Flower
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RATIONAL
- Diversified expert
- Innovation
- Precision
- Vastness
- Interaction
- Expression of life
- Versatility
- High rising
- Variety
- Individuality
- Modern technology
- Aspiration, brighter side of life
- Ahead of time
- Power and energy
- Focused, yet open
- Solid, yet flexible
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EMOTIONAL
- Nature's excellence
- Human
- Proximity
- Full of life
- Blooming
- Positive for every aspect of life
- Fresh
- Striking
- Vivacity
- Youthfulness
- Cheerfulness
- Color of life
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| This is what the customers perceive Applying Thought to communicate |
We focus on one singular Positioning Statement, which is understood by all our customers and clarifies totally our unique competence.
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RATIONAL
- Continuous process of construction and creation
- From theoretical to practical reality
- For day to day life
- A multi product company
- Assurance of scientifically tested quality
- From toiletries to high-tech products
- Hard working
- Applicable for precise different fields
- New ideas, services and products
- Best quality
- Qualified employees
- Good results
- Moving forward
- Giving customers what they need, when they need
- Receptive, open, learning and thinking
- Integrity
- Dynamic
- Commitment to research, development, Innovation
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EMOTIONAL
- Adaptable
- Creative
- Thought provoking
- User friendly
- Thoughtful ideas
- Care for the Customer
- Creates credibility
- Works hard for me
- Makes customer feel special
- A partner, guardian angel
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Why Colors?
- Colors communicate better
- We think in Colors, Visuals, Words
- Colorful identity cuts across language, culture
Significance of Colors in the Wipro Brand Identity
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» Red : Blood, Life giving, Dynamic, Auspicious
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» Green : Fields, Prosperity, Freshness, Growth, Youth
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» Yellow : Sun, Warmth, Vitality, Aspirations
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» Violet : Intelligence, Innovation, Shrewdness, Mystery
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» Blue : Sky, Sea, Transparency, Natural
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