Brands

Over the past few decades, WCCLG has seen consistent growth both in terms of presence in number of categories and growth within categories its already present in. From a purely Vanaspati companies WCCLG has moved to having a vast plethora of brands spanning across categories. WCCLG is one of the few companies that believe in constantly improvising its current brand portfolio along with entering newer categories. WCCLG has successfully built brands both organically and through acquisition. WCCLG has also set up offices internationally to leverage its strong brand portfolio. Brand building has always been the focus of the organization even if it meant spending disproportionately high investments in the initial years. Each brand in the WCCLG basket has a distinctive positioning catered to address a specific consumer need