With revenues crossing the Rs.6000 Mn mark in 2005-06, the company’s organic growth strategies are clearly working. Also the acquisitions like Glucovita and Chandrika the company has signalled its’ intent to be a bigger and more aggressive player in FMCG. While Chandrika has helped strengthen presence in ethnic ingredient based soaps, Glucovita has marked the company’s entry into the “Well Being” category. One of the most recent acquisition being NorthWest Switches.
WCCLG’s acquisition strategy is to identify under-marketed brands, on which the company can leverage existing strengths in marketing or distribution.
WCCLG’s other brands include flagship “Santoor” toilet soaps, talcs, face wash and fairness cream, Wipro Baby Soft, Wipro Shikakai, Wipro Safewash among others. Wipro has also entered the Honey and Isabgol Category under the Brand name Sanjeevani.
