ITAA, IAOP and Wipro Technologies recognize innovation leaders in co-innovation and global sourcing.
New York, USA, October 24, 2007
The International Association of Outsourcing professionals (IAOP),the IT Association of America (ITAA) and Wipro Technologies, the global IT services business of Wipro Limited (NYSE:WIT), announced the winners of the first Applied Innovation Awards for Business Excellence at a glittering awards event in New York. The awards recognize organizations that have successfully taken their breakthrough idea from concept to reality and have results to show for their efforts.

The awards, held alongside the Forbes-Wipro Innovation Conference in the presence of Steve Forbes, President and CEO, Forbes Inc.; Paul Maidment, Editor, Forbes.com and Executive Editor, Forbes; Azim Premji, Chairman, Wipro Limited; Michael Corbett, Chairman IAOP; and Jeff Lande, SVP, ITAA, was attended by the 28 finalists from around the world along with special guests and invitees representing leading global corporations.

“IAOP joined with ITAA and Wipro to establish these awards to recognize innovation in the industry at a time when all companies are trying to differentiate themselves in a highly competitive market,” said Michael F Corbett, Chairman, IAOP. “The award winners are companies who are game changers, the leaders who have harnessed the power of collaboration and global delivery to benefit their customers, investors and the global economy. As the standard setting association for the outsourcing industry, we are very proud to be a partner in these awards.”

From nearly 150 applications worldwide, the jury comprising of innovation experts, one domain expert and a senior leader from a strategic sourcing customer organization selected 12 winners that have demonstrated leadership and best practices in the areas of co-innovation, global sourcing and business transformation.

Commenting on the awards, Jeff Lande, Senior Vice President, ITAA said, “Innovation requires the right mix of inspiration and perspiration. This prestigious award recognizes the organizations and people who have changed the game for their organizations. ITAA is honored to put its experience in technology and global sourcing to work in helping to judge this contest."

The big winners of the night who received the Jury’s Special Award were Aristos Logic Corporation, Credit Suisse, Deutsche Bank, Norwich Union Insurance a part of Aviva PLC

Others winners were –Delivery Model Innovation - British Telecommunications Plc( Winner), Northern Gas Networks Ltd., UK ( Runners Up) Product/Service Innovation – AGEIA (Winner), GainSpan Corporation (Runners Up); Business Innovation – Satyam Computer Services Ltd. (Winner), Centrica Plc (Runners Up) Process Innovation – Sun Microsystems (Winner), Avaya –AMSSD Division (Runners Up)

Wipro Technologies, a $4 bn global provider of IT Services, Outsourced R&D, Infrastructure Outsourcing, Business Process Services, and Business Consulting was also a partner in the award.

This award reinforces Wipro’s commitment to innovation and especially Applied Innovation. Applied Innovation is a 360-degree business approach covering process, delivery, business and technology innovations that help Wipro to work collaboratively with clients for cost take-outs, speed to market and new business opportunities.

Azim Premji, Chairman, Wipro Ltd. said, “Wipro’s Innovation ecosystem presents real innovation that is more likely to be about how people and process make day to day improvements in how the business operates. This in itself helps promote a culture of greater innovation within the business rather than enforcing innovation through paradigm shifts in product and services and this is what we want to recognize in other organizations today.”

About ITAA
The Information Technology Association of America (ITAA) provides global public policy, business networking, and national leadership to promote the continued rapid growth of the IT industry. ITAA consists of over 300 corporate members throughout the U.S. The Association plays the leading role in issues of IT industry concern including information security, taxes and finance policy, digital intellectual property protection, telecommunications competition, workforce and education, immigration, online privacy and consumer protection, government IT procurement, human resources and e-commerce policy. ITAA members range from the smallest IT start-ups to industry leaders in the Internet, software, IT services, digital content, systems integration, telecommunications, and enterprise solution fields. For more information, visit www.itaa.org.ITAA. ITAA is secretariat of the World Information Technology and Services Alliance, consisting of 70 IT trade associations around the world.

About IAOP The International Association of Outsourcing Professionals (IAOP) is the global, standard-setting organization and advocate for the outsourcing profession. With 40,000 customer, advisor and provider members world-wide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses. To learn, more visit www.outsourcingprofessional.org.

About Forbes.com
Forbes.com Inc. is a leading Internet media company providing business information services and lifestyle editorial content designed to serve the needs of business leaders, professionals, investors and affluent consumers. The Forbes.com Web site, located athttp://www.forbes.com, is focused on the theme of wealth -- how it is created, how it is managed and how it can be enjoyed. The site includes daily original reporting on the business of technology; real- time business information news updates; the complete online editions of Forbes magazine, Forbes Global, Forbes ASAP and Forbes FYI; a powerful search engine with access to all current and archived Forbes content; stock and mutual fund stock quotes, and comprehensive company profiles; an expanded online version of the Forbes.com Best of The Web guide; and a wide array of interactive tools, calculators and databases, including the annual Forbes Lists. About Wipro
Wipro Technologies, a division of Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services organization globally. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, Information Systems outsourcing, package implementation, software application development and maintenance services to corporations globally.

In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India offering system integration, network integration, software solutions and IT services. Wipro also has profitable presence in niche market segments of consumer products and lighting. In the Asia Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro's ADS are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange.

For more information, please visit our websites at www.wipro.com, www.wiprocorporate.com

Media Contacts:
India:
Sanjeeth Boloor
Wipro Technologies
+91- 9845294767
sanjeeth.boloor@wipro.com

Subramaniam
Gutenberg PR
+91 9945688111
subra@gutenbergpr.com

Ranjani S Roy,
Gutenberg Communications,
+91 9886377941,
ranjani@gutenbergpr.com

Sunanda Sanganeria,
Gutenberg Communications,
+91 9811553623,
sunanda@gutenbergpr.com

US
Lavanya DJ
Gutenberg PR
+ (212).239.8740
lavanya@gutenbergpr.com

UK
Rahul Kadavakolu
+44 792 020 5496
rahul.kadavakolu@wipro.com

Forward-looking and cautionary statements
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