A Platform to Enable Publishers, Education Service Providers and Entertainment Companies to Significantly Reduce cost of production by 20 – 40 percent, reduce Time to Market and Increase Content Monetization
San Francisco, May 12, 2009
Wipro Technologies the global IT services business of Wipro Limited (NYSE: WIT), today announced the launch of Wipro “XML First” Media Platforms an XML based content authoring and delivery solution for media companies to rollout content products and ads quickly and cost effectively.

The media industry is driven by demands for multiple products and delivery medium is going through a transformation in the content production process. “XML First” from Wipro, built on top of MarkLogic Server, the industry’s leading XML Server, helps reduce the cost of production by enabling XML based authoring & content production and significantly reduce time to market.

This platform combines the power of MarkLogic Server and authoring products from Adobe Ecosystem. In addition, “XML First” comes bundled with Wipro FLowBrix, a powerful W3C compliant workflow engine. This enables rule-based orchestration of workflow tasks, dynamic configuration and deployment of workflows.

Built on media industry standards like MPEG21, the “XML first” media platform is comprised of an Advertising Platform, Content Platform and Video Authoring Platform.

Ad Platform is a Flash-based ad authoring system aiding publishers and advertisers in the process of conceptualizing and creating ads. With support for wide variety of ads the Ad Platform reduces cost of ad production by a significant 20 – 40 %.

Content Platform is integrated to popular authoring tools from Adobe and Microsoft Word and supports the authoring of books and magazines. Content Platform supports predictive content reuse, which improves editorial productivity and significantly reduces content production time.

With significant increase in non linear viewership of videos on the internet, there is a rising demand to assign metatags to various parts of video products and enhance monetization via context sensitive ads. The Video Platform helps tag various parts of the video and render context sensitive ads.

“As the world’s best place to put XML-enabled information, it is a natural fit for MarkLogic Server to be the cornerstone of Wipro’s XML First Media Platform,” said Jeff Faraday, director of alliances, Mark Logic Corporation. “We congratulate Wipro on this very exciting product launch.”

"We are pleased to announce the launch of 'Wipro XML First Content Platform' as a response to our customers’ need for reduced cost of production, quicker time to market and increased content monetization" said Sridhar Srinivasan, VP Wipro Technologies Media and Entertainment Vertical.

Wipro will showcase the solution concepts of 'Wipro XML First Content Platform' at its booth during Mark Logic User Conference 2009.

About Mark Logic Corporation
Mark Logic Corporation is the provider of the industry's leading XML server. The company's flagship product, MarkLogic Server, allows customers to store, manage, search, and dynamically deliver content. The company has two patents on its innovative technology and is privately held. Sequoia Capital is the company’s lead investor. Mark Logic has garnered several industry awards and recently been named the fourth fastest growing Silicon Valley Software and Information Technology (IT) company in Deloitte's Technology 2008 Fast 50 Program.

To read the Mark Logic CEO Blog, visit http://marklogic.blogspot.com.

To learn more about Mark Logic, or to download a free community or trial edition of MarkLogic Server, go to www.marklogic.com.

About Wipro
Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is the first PCMM Level 5 and SEI CMM Level 5 certified global IT services organization. Wipro Technologies was recently assessed at Level 5 for CMMI V 1.2 across offshore and onsite development centers. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application development, and maintenance services to corporations globally.

In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India, offering system integration, network integration, software solutions and IT services.

Wipro also has a profitable presence in niche market segments of consumer products and lighting. In the Asia-Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro's ADS' are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange.

For more information, please visit our websites at www.wipro.com, www.wiprocorporate.com

All other product and service names mentioned are the trademarks of their respective companies.

Media Contacts:
India
Radhika Mahadevan
Wipro Technologies
+91- 9945042603
radhika.mahadevan@wipro.com

Purvika Anand
Gutenberg Communications
+91 9901134441
purvika@gutenbergpr.com

US
Lavanya DJ
Gutenberg PR
+ (212).239.8740
lavanya@gutenbergpr.com

Eric Belove
Wipro Technologies
+ 1 (732).216.6242
eric.belove@wipro.com

UK
Rahul Kadavakolu
Wipro Technologies
+44 792 020 5496
rahul.kadavakolu@wipro.com

Shalini Siromani
Gutenberg Communications
+44.79.6066.3200
shalini@gutenbergpr.com

Forward-looking and cautionary statements
Certain statements in this release concerning our future growth prospects and our ability to successfully complete and integrate potential acquisitions are forward looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding our ability to integrate and manage acquired IT professionals, our ability to integrate acquired assets in a cost effective and timely manner, fluctuations in earnings, our ability to manage growth, intense competition in IT services including those factors which may affect our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, , liability for damages on our service contracts, the success of the companies in which Wipro has made strategic investments, withdrawal of fiscal governmental incentives, political instability, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property and general economic conditions affecting our industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. Wipro may, from time to time, make additional written and oral forward looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. Wipro does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company. For further information, please visit our websites at www.wipro.com, www.wiprocorporate.com and www.wipro.in