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Executive Profile
  VINEET AGRAWAL, President, Wipro Consumer Care and Lighting
  Vineet Agrawal is President of Wipro Consumer Care and Lighting. Prior to taking over this position in August 2002, he was the Corporate Executive Vice President: Mission Quality, Innovation, Brand and Corporate Communication.

Vineet, a B.Tech from IIT, New Delhi, joined Wipro from Jamanalal Bajaj Institute of Management, Mumbai in 1985 in the sales function of Wipro Consumer Care. Donning various roles in sales and marketing, Vineet moved to head Wipro Consumer Care’s marketing in 1993 and significantly contributed to establishing the various national brands such as Santoor, Wipro Shikakai, Sunflower Vanaspati and Wipro Baby Soft range of products. Vineet also began leading the Marketing Function of Wipro Lighting Business in 1997. In 1998 Vineet provided leadership to the repositioning of the Wipro Identity, eventually launching the new Wipro Identity – a powerful visual image of a Rainbow Flower from the conceptual stage to its implementation. In 1999, he was appointed as Chief Executive of Wipro Peripherals and contributed in consolidating and growing the business.

Under the leadership of Vineet, Wipro Consumer Care & Lighting has successfully undertaken a high growth strategy, driven by organic growth, as well as growth thru’ acquisitions. For the last 3 years, Wipro Consumer Care & Lighting has ranked amongst the fastest growing FMCG companies. The company has acquired Glucovita, Chandrika and North West Switches. In July 2007, Wipro has acquired Singapore based Unza Holdings, which has helped the company leap frog to be amongst the leading Indian FMCG majors.
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