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Wipro acquires the Yardley business in Asia, Middle East, Australasia and certain African countries
 
Bangalore, November 5 2009: Wipro Limited (NYSE:WIT) has signed an agreement to acquire the Yardley business in Asia, Middle East, Australasia and certain African markets for $45.5 million, from UK-based Lornamead Group. This transaction adds another jewel to Wipro Consumer Care and Lighting (FMCG arm of Wipro Limited) following its acquisition of Unza in 2007. The transaction is expected to complete by mid December 2009. Lornamead retains the Yardley business in Europe and the America’s.

Yardley is a strong heritage global brand established since 1770 in the personal care category with fragrance products, bath & shower products and skin care. It is a premium priced brand and is one of the few personal care brands which hold Royal Warrants. The brand has a very strong equity globally in markets including Asia, Middle East, Australasia and Africa.

The Lornamead Group acquired Yardley from Procter & Gamble in 2005 and following Lornameads’ acquisition, it invested in the brand’s product development, distribution channels and merchandising across international markets, significantly increasing Yardley’s overall sales and profitability.

Commenting on the transaction, Mr. Vineet Agrawal, President, Wipro Consumer Care and Lighting said "This transaction adds a very strong brand to our portfolio of personal care products. It fits into our strategy of increasing sales and brand presence in the Middle East. The team handling the Yardley brand has a proven track record and I am confident they can leverage our distribution into other Asian markets. Our understanding of the Indian markets will also help to expand Yardley across this region."

"This further demonstrates our focus on investing in strong brands in Asian markets and our desire to be a strong FMCG player across Asia. The Yardley brand complements our portfolio of Enchanteur and Santoor brands. Yardley is a premium brand with strong equity amongst discerning consumers. Lornamead has achieved enormous success in reviving the brand over the last few years. We are confident that we will be able to develop the Yardley brand further to create one of the powerful brands in personal care using our strong R&D and international presence." said Mr.Nagender Arya, Regional Director (East Asia, Middle East and Africa), Wipro Consumer Care and Lighting.

Commenting on the acquisition Mr. Mike Jatania, Chief Executive, Lornamead said, "Lornamead has been able to significantly increase the sales of Yardley globally through our investment in the brand. We will continue to invest in Yardley in Europe and Americas, in particular through category expansion and new product development in these core markets where we see considerable growth opportunities. Personal care is a core category for us and we will continue to acquire and invest in heritage brands which have strong potential."

For Further Information, please contact: Media: Radha Radhakrishnan +91 – 80 – 2505 6159 Investors: Aravind Viswanathan +91 – 80 – 25056143


About Wipro Consumer Care and Lighting:

Wipro Consumer Care and Lighting recorded Revenues of Rs. 20.8 billion with PBIT of Rs.2.5 billion for the year ended March 31, 2009. It is into businesses of Consumer Care (with strong brands like Santoor), domestic lighting, Commercial and Institutional lighting, Office Modular Furniture and Switches. It is the fastest growing Indian FMCG business in India. In 2007 Wipro Consumer Care and Lighting acquired Unza. Some of its other acquisitions include Chandrika, Glucovita and Northwest brands.

About Wipro Limited

Wipro Limited (NYSE:WIT) provides comprehensive IT solutions and services, including systems integration, information systems outsourcing, IT enabled services, package implementation, software application development and maintenance, and research and development services to corporations globally. Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services Company globally. In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India offering system integration, network integration, software solutions and IT services. In the Asia Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro also has profitable presence in niche market segments of consumer products and lighting. Wipro’s ADSs are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange.

For more information, please visit our websites at www.wipro.com , www.wiprocorporate.com and www.wipro.in

Wipro’s forward looking and cautionary statements

Forward-looking and cautionary statements Certain statements in this release concerning our future growth prospects and our ability to successfully complete and integrate potential acquisitions are forward looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding our ability to integrate and manage acquired IT professionals, our ability to integrate acquired assets in a cost effective and timely manner, fluctuations in earnings, our ability to manage growth, intense competition in IT services including those factors which may affect our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability

to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, liability for damages on our service contracts, the success of the companies in which Wipro has made strategic investments, withdrawal of fiscal governmental incentives, political instability, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property and general economic conditions affecting our industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. Wipro may, from time to time, make additional written and oral forward looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. Wipro does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company.
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