1. What is the Spirit of Wipro?
   
   The Spirit of Wipro represents the core Values of Wipro.
   
   
2. Have the Wipro Values changed? Why have they changed?
   
   The ethos and spirit of our values are deep rooted & constant. However, as Wipro evolved & grew with time, we needed to revisit & rediscover our Values – to keep them rooted in a core and yet make them contemporary.
   
   Since its inception in 1945, Wipro has been built on a foundation of Values. In 1971, we were one of first Indian companies to articulate Wipro Beliefs – with the stress on “Integrity”, “Customer”, “Respect”,” Excellence” and “Leadership”.
   
   In 1998, we revisited our Corporate Identity and our Values. This led to the Wipro Promise statement with 4 Values: Human Values, Integrity, Innovative Solutions, and Value-for-money. In turn, this helped us navigate the following years of exponential growth seamlessly and with humility.
   
   
3. What triggered the launch of the Spirit of Wipro?
   
   The Spirit of Wipro has been driven by Wiproites.
   
   The Wipro Promise statement had been articulated in 1998. Since then, Wipro has changed significantly. We have grown from 5,000 to 100,000+ employees. Our workforce profile has become more diverse in terms of nationalities, social background, educational background, gender, age, etc.
   
   Our employees wanted us to create an environment where people are rewarded for being dynamic, and for taking courageous decisions that could benefit the company.
   
   Further, Wipro is now on the threshold of an even more exciting future. Our strong foundation of Values, our deep expertise in different businesses, and our presence & goodwill in the global marketplace gives us the opportunity to propel ourselves into an even more intense & exciting future – a future in which Wipro desires to become a truly great global corporation.
   
   Thus, several triggers came together encouraging us to fundamentally re-look and re-articulate our Values. We believe the Spirit of Wipro represents the contemporary Wipro.
   
   
4. What are key changes in the Spirit of Wipro?
   
   The key difference is in “Intensity to Win”. Here the stress is on winning through customer-focus, team-work, innovation and excellence.
   
   “Act with Sensitivity” and “Unyielding Integrity” have been rearticulated to give a deeper and wider meaning.
   
   We have consciously dropped “Value for Money”. This is an essential value for any business to succeed and is no longer a differentiator.
   
   
5. Does “Intensity to Win” mean winning at any cost?
   
   No, it is not about winning at any cost… it is not about winning unfairly at the expense of others… it is not even about winning every time.
   
   Rather, “Intensity to Win” is the devotion to challenging our limits, about exceeding our potential. It is about looking for “I win – You win” solutions. It is about the right balance which ensures that we play straight in all transactions. It is about having the ‘intensity’. It is this intensity that will help us to win more often than not.
   
   Winning is not just about winning orders. We can win in every interaction - when we recruit employees on Day One; when we exceed SLA’s & Quality norms. Winning is about standing tall amongst the Industry peers in all aspects – without comprising on our Values.
   
   
6. What is the right way of calling it – can we call it Spirit of Wipro, SOW, Spirit, Values, etc.?
   
   We will refer to it as the Spirit of Wipro at all times.
   
   The three elements that form the Spirit of Wipro – “Intensity to Win”, “Act with Sensitivity” and “Unyielding Integrity” – will be individually referred to as the Wipro Values.
   
   
7. What do the colours depicted on the Spirit of Wipro signage signify?
   
   The colors and visuals depicted on the Spirit of Wipro signage signify the following:
   
   The green background signifies vitality, energy and freshness of Wipro.
   
   The polka dots around the Spirit of Wipro signify the people at Wipro who like atoms are the building blocks of the Spirit of Wipro.
   
   “Intensity to Win” in red signifies energy, passion and the ability to take risks.
   
   “Act with Sensitivity” in green signifies the ability - to nurture fertile & imaginative minds, to motivate & nurture them into good citizens.
   
   “Unyielding Integrity” in blue signifies the transparency of the vast sea and the sky. It stands for truth in action and in thoughts.
   
   And finally the visual of a sun in different hues with its brightness radiating from within and softly spreading to its surroundings – is an embodiment of the Spirit of Wipro. The multiple hues represent the diversity of Wipro. The Sun is the energy giver, representing the living & dynamic Spirit of Wipro.